You want to establish a family restaurant. You have chosen a location and your capital is ready. The location and capital allotted are important steps to consider. However have you thought of the core concept and idea of your family restaurant. What is its theme , its unique selling point, what does it offer different from the competition and sets it apart from the rest. A concept can make and break your family restaurant . Choose a good and unique concept and you can be on to your path of success.
There are several themes and concepts you can implement
This is perhaps the most popular concept. In casual dining. In casual dining you have moderately priced menus with a mix of the most popular cuisines such as Chinese and Italian. Casual dining isn’t upscale by any means and is good if a person does not want to spend much on their dining experience but still be able to spend good quality time with their family.
Cafes and Bistros are good for casual evening meals. As the name implies the menu consists of food you would expect to find in cafes for instance coffee, tea, sandwiches and cakes. Cafes and Bistros have a really calm and relaxed atmosphere to them. One common theme in cafes and bistros is outdoor seating. Cafes and Bistros don’t usually offer table service so you can save on waiter costs.
Fast food is perhaps the most common theme for a family restaurant. When you think of fast food Mc Donalds and KFC come to mind. The speed, convenience and cheapness is why fast food attracts many especially children. Fast food places are also good for holding children’s birthday parties.
The buffet style dates back to as far as the Middle Ages. The fact that this concept has stood up to the test of time for this long is testament to its authenticity as a great concept. In a buffet the customers are served a variety of dishes from which they can choose. It offers a huge variety so it’s a good family restaurant concept where a buffet could cater to the need of all the family members.
Fine dining is very upscale. As the name may imply it offers a premium service. It’s a good concept when you are targeting the wealthy. Fine dining is expensive and offers the finest food, service and atmosphere. It is also one of the most profitable models. You can make great profit through fine dining.
Things to keep in mind
Whatever concept you may want to implement for your family restaurant in Charlestown there are a few things you should keep in mind. First conduct a market research before implementing to find out what response from customers you should expect. Secondly study your competition thoroughly to find out any gaps they have that you can take advantage of. Finally don’t be biased and always be open to new ideas and suggestions.